Michelman to Showcase Multifunctional High-Performance Waterborne Coatings Solutions for Wood Applications at ACS 2022

Michelman architectural coatings, wood coatings, concrete coatings

CINCINNATI, OH (March 22, 2022) – Michelman will showcase its waterborne surface additives with a focus on high-performance wood applications and bio-based and renewable products at the American Coatings Show (ACS) 2022, being held April 5-7 in Indianapolis, Indiana.

Recognized globally for its waterborne emulsification and dispersion technologies for interior and exterior wood applications, Michelman will introduce ACS visitors to a family of next-generation multifunctional additives for exterior wood coatings. These innovative solutions allow formulators to potentially enhance multiple attributes with one additive. In addition to providing excellent water beading, these new water-based and low-VOC exterior wood additives impart good dirt pick-up resistance and foot traffic durability.

According to Melanie Bauer, Global Marketing Director, Coatings, “At this year’s show, we expect to hear customer requests for more bio-based and renewable products, and for improved waterborne additives that increase coating performance properties. Visitors will learn about our unique capabilities in these areas including our NatureShield® products, many of which are certified under the USDA BioPreferred Program.”

NatureShield® additives for wood & concrete surface coatings are designed to improve the durability, weatherability, and aesthetics of wood and stone-based substrates while increasing the bio-based content of the final formulation.  These environmentally-friendly additives impart abrasion, scratch, & water resistance, provide good water beading, and enhance the natural pattern of wood.

The company’s Michem® Guard solutions demonstrate superior matting and abrasion resistance in water-based wood varnishes for flooring and other interior and exterior applications. Convenient and easy to use, they improve matting performance in a variety of systems.

Bauer continues, “Additionally, Michem Guard 400, our new APEO-free and low-VOC

multifunctional water-based additive imparts excellent surface properties to indoor architectural paints. It provides effective matting in a liquid additive, which reduces the need for dust mitigation and worker PPE.”